Terms of Service

Welcome to Search Pal. By accessing or using our website at https://searchpal.ca (the “Site”) or engaging our services, you agree to be bound by these Terms of Service (“Terms”). If you do not agree with any part of these Terms, you should not use our Site or services.

1. Services Overview

Search Pal provides digital marketing services including search engine optimization (SEO), AI search optimization, and paid advertising management. Specific deliverables, timelines, and pricing for our services are outlined in individual service agreements or proposals provided to clients. These Terms govern your general use of our website and establish the baseline terms of our relationship.

2. Use of the Website

You agree to use our Site only for lawful purposes. You may not:

• Use the Site in any way that violates applicable laws or regulations
• Attempt to gain unauthorized access to any part of the Site or its systems
• Use the Site to transmit spam, malware, or other harmful content
• Scrape, copy, or reproduce content from the Site without written permission
• Interfere with or disrupt the Site's functionality or security

3. Intellectual Property

All content on this Site — including text, graphics, logos, images, and software — is the property of Search Pal or its content suppliers and is protected by Canadian and international copyright, trademark, and intellectual property laws. You may not reproduce, distribute, modify, or create derivative works from any content on this Site without our express written consent.

4. User-Submitted Content

When you submit information through our contact form or other communication channels, you grant Search Pal a non-exclusive, royalty-free right to use that information for the purpose of responding to your inquiry and providing our services. You represent that any information you submit is accurate and does not infringe on the rights of any third party.

5. No Guaranteed Results

While we strive to deliver measurable improvements in search visibility, traffic, and conversions, Search Pal does not guarantee specific rankings, traffic volumes, or revenue outcomes. Search engine algorithms, advertising platforms, and market conditions are outside of our control and are subject to change. Any case studies, projections, or past results shared on our Site are illustrative and do not constitute a guarantee of future performance.

6. Not Professional Advice

The information provided on our Site, including blog posts, case studies, and service descriptions, is for general informational purposes only. It does not constitute legal, financial, tax, or investment advice. You should consult qualified professionals for advice specific to your business situation.

7. Third-Party Links & Services

Our Site may contain links to third-party websites, tools, or services. These links are provided for your convenience and do not signify our endorsement. We are not responsible for the content, accuracy, or practices of any third-party sites. Your use of third-party services is subject to their own terms and policies.

8. Disclaimer of Warranties

Our Site and services are provided on an “as is” and “as available” basis without warranties of any kind, whether express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, or non-infringement. We do not warrant that the Site will be uninterrupted, error-free, or free of viruses or other harmful components.

9. Limitation of Liability

To the fullest extent permitted by law, Search Pal, its owners, employees, and affiliates shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the Site or our services, including but not limited to loss of profits, data, goodwill, or business opportunities — even if we have been advised of the possibility of such damages. Our total liability for any claim shall not exceed the amount you paid to us for services in the twelve (12) months preceding the claim.

10. Indemnification

You agree to indemnify, defend, and hold harmless Search Pal, its owners, employees, and affiliates from and against any claims, liabilities, damages, losses, or expenses (including reasonable legal fees) arising from your use of the Site, violation of these Terms, or infringement of any rights of a third party.

11. Termination

We reserve the right to restrict or terminate your access to the Site at any time, without notice, for any reason, including but not limited to a breach of these Terms. Upon termination, all provisions of these Terms that by their nature should survive will remain in effect, including intellectual property provisions, disclaimers, and limitations of liability.

12. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict of law principles. Any disputes arising under these Terms shall be subject to the exclusive jurisdiction of the courts located in Ontario, Canada.

13. Changes to These Terms

We reserve the right to update or modify these Terms at any time. Changes will be posted on this page with an updated “Last updated” date. Your continued use of the Site after any modifications constitutes acceptance of the revised Terms. We encourage you to review these Terms periodically.

14. Contact Us

If you have any questions about these Terms of Service, please contact us at:

Search Pal
Email: hello@searchpal.com
Website: https://searchpal.ca